Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
• Promote how the in-plant ensures that all materials are designed and printed to conform to the organization's branding policy and standards. (Correct colors, logo usage, design standards, etc.)
• Promote that you are your organization's liaison between the U.S. Postal Service and other mail vendors for correct mailing procedures. For example, you may have negotiated discounted shipping rates with vendors to provide the organization with the best mailing and shipping rates available.
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