Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
• Promote the in-plant's ability to save the customer money. Adjusting a publication's size can have a dramatic effect on both printing and mailing costs, without limiting a piece's effectiveness. Reducing a postcard's size by even a fraction of an inch could cut mailing costs by more than 35 percent.
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