Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
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• Promote how every member of your team has a vested interest in the organization. All of the in-plant's employees have a sense of ownership. Everything they work on or produce reflects directly back to the organization. Your staff looks good only if the customer looks good.
• Promote budget recycling. For example, when customers use your services, the funds are recycled back into the parent organization, and can then be used to provide improved services to them.
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