Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
• Promote that if your in-plant can't produce the job, you are in the best position to manage the outsourcing of the project. Emphasize that customers can relieve themselves of the hassles and burdens associated with selecting the best outside printer for their job. You can handle the process for them, get the best price and track and monitor the job to ensure the best quality. Promote how by bundling jobs you can maximize the organization's buying power. Emphasize that by building alliances with key vendors, you will ensure the organization receives consistent quality and quick turnaround.
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