Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
• Promote that print outsourcing firms typically don't understand customers' requirements or specific needs. Outsourcers may initially quote a low per-copy cost, but other prices may be higher, such as the cost of paper. Also, prices may rise once the outsourcer understands more about the complexity of the job. Over time, the outside vendor's service may become lethargic and they may have equipment and deadline limitations. Your in-plant, on the other hand, has only one customer—the organization—and only one goal—to support the organization in any way possible.
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