Actively promote your  in-plant’s strengths, key advantages

Know Your Mission

Do you understand why your in-plant exists and what its purpose is? As a manager, you must be able to articulate this information at a moment’s notice.

One way to keep your purpose and goals clear in the heads of you and your staff is to create a mission statement that supports your organization’s mission and emphasizes your value as part of that mission.

For example: The mission of Document & Design Services is to provide accessible, high-quality materials for the organization’s staff, faculty, customers or students. Document & Design Services is dedicated to being a reliable, full-service source for professional printing and graphic design support for the organization. Our mission is to provide superior printing and services that exceed each customer’s expectations while using technology, innovation and efficiency to control costs.

Also, define your in-plant’s purpose and objectives, and share them often with your employees, customers and management. For example:

Purpose: Our center provides department copiers for light-duty copying; high-quality digital black-and-white and full-color on-demand printing; course packets for bookstore resale; CD/DVD duplication; and the distribution of material. The Mail Center provides the organization with a complete menu of mail services including inter-office mail, U.S.P.S. mail, bulk mailings, shipping and receiving.

Objectives: To support staff, faculty, students, etc. by providing professional services; to provide outstanding quality and excellent customer service; to maintain an efficient and cost-effective production schedule; and to provide accessible, high-quality document and design services.

Never assume, just because your in-plant has been around for ages, that everyone knows about it. Employees come and go, and some of the new ones may never have dealt with an in-plant before, and thus have their own ideas about how print jobs should be handled.

As an in-plant manager, you must continually market your services. To convince the uninitiated, provide a multitude of documented reasons they should use your in-plant. To help you, here's a list of key benefits to publicize:

1 2 3 4 5 6 7 8 9 10 11 12 All Next »

0 Comments

View Comments

Promote Your In-plant's Value