In-plants Gather for Rochester Workshop

Attendees shared advice, like changing the conversation from cost to the value the in-plant provides, and coming up with a business plan showing where business is coming from and what new services the in-plant can offer to meet unserved needs.

The second day started with Howie Fenton, NAPL senior consultant, describing critical trends impacting in-plants. He suggested they monitor their break-even point more often than once a year—every month or two would be better—to keep their costs competitive with those of outside printers. In-plants also need a strategy for increasing their sales and cutting costs, he said.