Pavletich agreed that marketing one’s in-plant is crucial, as is finding ways to integrate with customers and solve problems for them.
“How can you make them look good in their job?” she asked. Build partnerships, she advised, so customers want to continue working with you. Having a Web-to-print solution, she added, connects the in-plant more closely with the customer by making it easy for them to send you work.
- Places:
- Briggs & Stratton
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.