In-plant Keeps 'Soup' Cooking

Tango's calcium carbonate coating reportedly yields less cracking and a glossier finish than traditional clay-coated paper. Cracking resistance is particularly important, Burke explains.

"By the time a book hits the retail shelf, it's been handled numerous times in production and by distributors and retailers," he says. "Books with cracked covers don't sell, so covers that cost us a nickel each to print can wind up costing us many times that amount in returns."