In-plant Keeps 'Soup' Cooking

Taking a chance on the original Chicken Soup recipe is characteristic of a company that has little in common with its publishing industry peers. Perhaps its most significant divergence from industry norms is its captive printing and binding operation.

"Most publishers outsource printing, but we prefer to handle printing in-house because it gives us maximum control of quality, scheduling, inventory and costs," says Terry Burke, vice president of sales and marketing. "Having our printing facility here allows us to respond to market needs quickly."