Keep It In or Send It Out?
Does your in-plant have a justification plan? How are you proving your shop’s strategic relevance? Here are some key points you should be considering.
Some people are incredible at this method. The number of calls they make in a day, people they see, e-mails they send are all part of their ROI factor of "looking." They measure the effort by how many things they did to sell, rather than the return they got from their selling efforts. People who use this method would try to find people who need what is being offered. When people are buying or need what you offer this is a great method. But it's not such a good method when people aren't buying.
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