Keep It In or Send It Out?
Does your in-plant have a justification plan? How are you proving your shop’s strategic relevance? Here are some key points you should be considering.
Look: I believe this method is not only the most popular, but it has also worked for many up to this point. You know the core product or service you offer and you spend time going out and looking for people in the organization who need what you do. This approach often leads to asking the potential customer, "Do you need what I'm offering?" Or asking an existing customer, "I know you used us in the past, do you want to use us again soon?"
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