Keep It In or Send It Out?

Wait, Look or Create?

But how do you "get" the business? What do you lead with when it comes to selling what you do? I'd like you to consider the following three approaches:

Wait: If you use the wait approach to new business (and existing business too), you literally are waiting for business to show up. You may spend your time preparing for the work you will get or maybe you are busy working on work you already have. There's not much effort in this method, but there is often time spent hoping for more work, praying for more work or complaining that no work is coming in. Last time I checked, there are very few investments that don't require some amount of up-front work, effort or capital before you can enjoy a return.