Keep It In or Send It Out?

Creating a Justification Plan

There's two parts to a justification plan. The financial bits that cover costs, chargebacks, potential profits, etc. and the marketing bits that discuss who you are, what you do, who you do it for, why you do it and how you get the business.

Some of you are incredibly diligent about having this information available and often share with management the benefits you and your team provide to the organization. But some aren't able to truly make that argument to keep work in vs. sending it out. I've met some folks who are flat out not interested in being able to make the case.