Keep It In or Send It Out?
Does your in-plant have a justification plan? How are you proving your shop’s strategic relevance? Here are some key points you should be considering.
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Peter Muir
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You can argue with me that these three approaches sound very "salesy," but I will share that the "Create" method is being used by some commercial print sales reps to get into organizations that never let them in before; some of them even have in-plants.
Right now the manager of the in-plant at the pharmaceutical company is building a plan and developing new ways to approach customers to win more business and increase his shop's strategic relevance in the company. That kind of effort may not get the shop out of scope, but those efforts will be priceless skills that can be applied in any organization. IPG
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Peter Muir
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