Keep It In or Send It Out?
Does your in-plant have a justification plan? How are you proving your shop’s strategic relevance? Here are some key points you should be considering.
It sets you apart from your competition (both inside and outside), and the potential to have a long-term relationship is not based on price, quality or turnaround time only. Individuals who lead with this method may not win all the business, and it may take more time, but the practice in developing the ideas and sharing them with others makes for a more knowledgeable, creative and experienced salesperson. I consider this a business development mind-set.
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