Keep It In or Send It Out?
Does your in-plant have a justification plan? How are you proving your shop’s strategic relevance? Here are some key points you should be considering.
In this method you spend time thinking creatively about ways to help your customers. Perhaps it's about helping them make money instead of just saving it, or maybe saving some of their time or making them look good to a new type of customer they are trying to go after. The difference is that you're not asking, "Do you need what I do?" You're leading with a developed set of ideas you created to help that customer do his or her job.
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