In-plant finds Advocate in Management

"The iGen3 has allowed us to tailor higher-volume communications towards our target audience," Safron says.

To a corporation that employs 24,500 associates and caters to 4,600 physicians and their patients, having a variable-data printing source with the capabilities of the iGen3 is a great asset.

"We want to build and maintain relationships with our customers," Safron explains. "And we want to be able to produce communications with content that speaks more directly and effectively to the recipient."