In-plant Awareness Week Starts Monday

All around the country, in-plants will be promoting the value they provide to their parent organizations. Ideas include inviting customers to visit via an open house, inviting your suppliers for coffee/muffins, giving away prizes and creating a flier with tips for customers and a discount coupon.

Announce your upcoming celebration plans through e-mails, your Web site, a newsletter, job tickets, even your voice mail greeting. Create signs or banners announcing In-plant Awareness Week and position them in high-traffic areas. Display your competitive pricing. Create signs throughout your organization to show your savings compared to outside vendors. Hand deliver customer thank-you notes. Invite upper management to a pizza party. Offer free "how-to" seminars for customers.