In-flight Service

"We routinely save 35 percent over the outside, but still you find yourself in a constant state of analysis," he says.

Streamlining Performance

As far as Continental's Rackliff is concerned, though, tough times only mean a change in strategy.

"We're working smarter, trying to streamline and bring in a lot more efficiency, and educating customers as to the necessity of in-house printing since we don't have right of first refusal," she says.