In-flight Service

Recently, though, a bit of good luck came his way when his senior vice president toured the in-plant.

"He came away with just this overwhelming support of our operation," Bride says. "He wants to try to route all print through our department."

This is a great turn of events for an in-plant that has spent years churning out in-depth analyses showing its economic value. Bride did three of these reports in 2003, each one bound for a different executive who needed convincing.