In-flight Service

That attraction, says Bride, extends to print.

So he spends a great deal of his time proving the worth of the in-plant to the relatively new management team at Northwest, which underwent a management restructuring following September 11, 2001.

"We had people in upper management who supported us in the 70s, 80s and 90s, but now we don't have as much support. They're not against us; they're neutral, but it's sometimes very difficult to convince them that what we're doing is a good thing," Bride explains.