In-flight Service

"We are one of the very few airlines that makes its own placards," says Rackliff.

To do it, the shop relies on flatbed screen presses with UV dryers.

Continental's placard-printing business has caught Bride's attention. Northwest has been outsourcing this work, and paying a big markup in price. After meeting recently with Rackliff at his facility (see sidebar), the two in-plants are hoping to create a partnership.