Making 2012 a Successful Year for Your In-plant
In today’s competitive print environment, the passive in-plant will find itself out of work. In-plants that want to stay relevant (and in business) must commit to making 2012 the year of the assertive, intelligent in-plant.
In-plants also need to become integrated into the marketing department by managing not only print projects, but also by managing other aspects of marketing campaigns. For example, the print facility could implement and measure the effectiveness of print collateral through the use of personal URLs and by monitoring click-through percentages or response rates on variable data mailings. They can also become subject matter experts who consult on the use of PURLs, QR codes, variable data campaigns, social media tactics and U.S. postal regulations.
- Companies:
- Canon U.S.A.
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