Making 2012 a Successful Year for Your In-plant
In today’s competitive print environment, the passive in-plant will find itself out of work. In-plants that want to stay relevant (and in business) must commit to making 2012 the year of the assertive, intelligent in-plant.
To help build capabilities and drive new revenues, the transition to an assertive in-plant facility can happen in three phases.
Phase I: Market internally
In-plants must promote themselves within their organizations. For example, they need to get closer to the departments that require large print jobs to assure them that the in-plant is capable of meeting their needs, to gain first right of refusal before any job is outsourced. They must also proactively share examples of recent work to showcase capabilities to internal decision-makers and show the relative low cost compared to third-party printers.
- Companies:
- Canon U.S.A.
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