2012: New Year, Similar Outlook
After minimal economic growth in 2011, economists at print industry associations look for continued slow recovery from the recession for printers in the year ahead.
If the economy trends as projected, Davis expects the overall print market to continue its current grow trend, with the 2012 national elections providing some additional boost.
"All in all, our projection is for total printing shipments to increase around 3 percent (on a nominal or non-inflation adjusted basis) in 2012," says Davis, "or to approximately $153.4 billion."
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