2012: New Year, Similar Outlook
After minimal economic growth in 2011, economists at print industry associations look for continued slow recovery from the recession for printers in the year ahead.
"Get together with your key staff and put together a 'Recovery Manifesto'—a concise, bulleted statement of what you are going to do as a team to make a feeble, disappointing recovery your opportunity and your competition's problem," Paparozzi suggests.
On the positive side, PIA's Davis says 2012 could be a turning point. "[The] elections may be a watershed...in that we finally begin to tackle our long-term structural deficit. The crisis in Europe has given us a wake-up call," he contends.
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