Improving Copy Quality

Laura Shore, SVP Communications with Mohawk Fine Papers, offers this advice for in-plants eager to improve the quality of their color copies:

“The biggest recent change that we’ve seen in the in-plant world has been the rapid adoption of high-end color copier-printers. By running premium paper through these machines, in-plants can do more commercial-quality work; Mohawk Color Copy, for example, is now available in 100 cover and customers have been using it for business cards and report covers.”

“In terms of premium paper, in-plants shouldn’t focus exclusively on the paper cost per pound, but on the performance cost. Paper jams eat up time and money, and poor printing will lead customers to demand a costly re-run. In-plants that factor these and other costs into the total cost of running often find that premium papers actually cost them less because downtime is less and clients are more satisfied the first time around.”