Preparing for Successful VDP

Figure 1 shows what a list provider tracks. This sample was taken from a Web service that allows you to search one record at a time for $.95. You could get unlimited searches for 24 hours for $9.95. If you only need 10, 15 or 50, this may be the most cost-effective solution.

Now that the data is cleaned up as far as the addresses, it is time to bring data together to create more relevance for the customer. In addition to the data on the original data list, you can create relevance two different ways.