Preparing for Successful VDP
At this point you are only sending names to this list provider that failed as they were passed through CASS, DPV, NCOA, AEC I, and ACE II; you should be down to somewhere between 1 to 2 percent of the original database that are still undeliverable. In the earlier example of 20,000 starting records, there would be approximately 250 records that would need to be uploaded for correction (20,000 x .05 percent undeliverable x .25 of undeliverable not able to be fixed in AEC I and II). Most of these companies will also run the list through the deceased record list. In addition to this there could be people that have moved out of the country or left no forwarding address with anyone.
John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu