Preparing for Successful VDP
That still typically leaves 25 percent of the undeliverable mail that has not been corrected. These could be people that moved to a new address more than four years ago and are not found in the USPS database records, or maybe they moved out of the country.
So what types of alternatives are available to go after the last group? You can upload the list to a list service provider (e.g. USAData, Info–USA, AccuData, Melissia Data, List–Bazaar, DataFlux, etc.) and ask them to run these names through a comparison to their data–base. Most of these companies keep track of virtually every address a person has had since they were living on their own. The charge is typically per thousand, and it is possible to group multiple databases as one, to contract for a lower price on the overall group rather than pricing a separate list of 100 names.
John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu