Preparing for Successful VDP
Is it worth spending $100, $200 and $500 to bring in that additional revenue? If the same mailing went to 200,0000 people, the potential revenue would be $80,000. At what point is it worth it to fix the bad addresses that did not make it through CASS/DPV or NCOA? It obviously depends on the size of the job, the value of the response, the nature of repeat orders from the customers, the cost of the piece and the cost of mailing.
John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu
From Five to Three: Georgia In-plant Boosts Quality, Cuts Costs, Trims Fleet
Sponsor Content
Major Digital Press Upgrade Retools Houston Metro for Success
In-plant Installs Two Nuveras Despite Xerox Plans to End Manufacturing
New Xerox PrimeLink C9200 Series Production Press
Xerox at PRINTING United Expo 2024
Konica Minolta to Participate in PRINTING United Expo
