Preparing for Successful VDP

When people first think of cleaning and preparing a good database they commonly look at the address information, but it is much more than just running the information through a mail prep software package to make sure the addresses are formatted according to United States Postal Service (USPS) standards. Doing this helps to ensure the address is formatted properly by working with the "Coding Accuracy Support System" (CASS). What comes out of CASS is a properly formatted address that is then compared to the USPS's list of actual deliverable addresses. Through the use of "Delivery Point Verification" (DPV) the printer can make sure the address is a real existing business or residence.