Preparing for Successful VDP - Page 17 of 18

By John Leininger

Again the design of the piece to create a relevant message is just as critical as the data. The information covered here is just a starting point. Look for Part II of Preparing for Successful VDP in an upcoming issue of IPG, when we will focus on design issues. IPG

John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department's management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently he is focused heavily on the digital printing and variable data market. Contact him at: ljohn@clemson.edu

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John Leininger Author's page

John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu