Preparing for Successful VDP
Wanted: A Database Champion
Success is only going to happen when someone in the company becomes a database champion or when the company recognizes the need to hire a database manager. One simple mistake can ruin the entire production piece and open the printer up to significant financial liability.
Two last things need to be mentioned about working with data for your customers. First, you have to have a secure system to protect their data, and make sure you have backup files if something happens to your front-end system. This most likely is going to involve hardware, software, your own physical environment and protocol you establish in your company to limit access to only certified employees.
John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu