Preparing for Successful VDP

When you think about managing the data for a variable data job, 500 or 1,000 records are pretty easy to manage and correct problems that you might find. What if there are 50,000 records or 100,000 records though? You have to learn how to work in the database and clean up typical mistakes that would not be corrected (it might not even pass CASS) in the mailing programs—things like a trailing space after a name or address, missing gender indicator, city, state or ZIP code, misspelled words (steet or aveneu instead of street or avenue), improper state abbreviation and inconsistent filling of fields (e.g. some people input the P.O. Box in the first address field and the street address in the second; others transpose these items).