Preparing for Successful VDP
Most grocery stores now use a discount card for weekly specials. They have a tremendous amount of information on the customer's purchasing behavior. Knowing one or two specific pieces of information about an individual or company, it becomes possible to create a large number of relevant text and images in the variable data piece.
John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu
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