Preparing for Successful VDP

The second option is to create a relational data–base by linking relevant data to a specific field from the original database, adding data to the personalization of the known data from the original database. For example, if you know what year someone graduated from high school or college, you can track significant events/dates/accomplishments that happened during that year. If you know the home state where someone was born, you can link to the state bird, tree, flower, etc. This could even be specific to a given topic like the type of pet they have and related facts to that breed of dog or cat.