Preparing for Successful VDP

First, the same list providers mentioned previously will take the list of names you have and append data they are tracking on these people gathered from census information, existing mail order buyers/subscribers, real estate records (deeds/tax assessors), voter registration, magazine subscriptions, survey responses, etc. The data can be demographic facts, psychographics (the use of demographics to study and measure attitudes, values, lifestyles and opinions for marketing purposes) or behavioral characteristics with respect to the customer.