I Benchmark, Therefore, I Am

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"The unexamined in-plant is not worth keeping."

It you don't have the answers, be prepared to drink the poison. But what are the questions you need for your benchmarking survey? Unlike Socrates, we don't have the time or our participants' indulgence to question everything.

Here is a hint. If you don't know, ask. Inquiry fosters a partnership relationship between you and decision makers and gives you a solid starting point. This also applies to the format of the survey. Trying to guess what's important to management is counterproductive and risky.