I Benchmark, Therefore, I Am

Here comes the warning: Don't just undercut the pricing you find. Know what your real costs are. Otherwise, how will you determine if you are efficient, profiting or even how you really compete?

Benchmarking technology needs to go beyond vendors. Consult with your staff. They have to live with your decision. Ask your peers. Go to trade shows like Graph Expo in Chicago. See technology in action. Talk to operators, not just salespeople. Once you've adopted a benchmarking philosophy you'll apply it to every aspect of your in-plant.