I Benchmark, Therefore, I Am

Now you have to extend your benchmarking beyond a survey.

In-Plant Graphics magazine can help with your benchmarking. IPG often conducts surveys on services, salaries and technology. This source offers both credibility and convenience.

Benchmarking pricing should also be at the top of your list, but only if you want to be competitive. In this, do not limit your comparison to in-plants. Compare yourself to the commercial printing world. This way you can grow business and reflect cost savings more accurately. This can be done through blind bidding. Other resources are companies, like Franklin Estimating, that offer software packages with updated national pricing.