I Benchmark, Therefore, I Am

Be clear. Make sure it can only be interpreted one way: The way you intended it.

State the purpose. For example: "XYZ reprographics is committed to maintaining the highest service standards and best practices. This study is a reflection of this commitment."

Be concise. Don't make this a mystery novel. Management shouldn't have to wait until the last page to find out whodunit or how it's being done. Their time is at a premium. List your findings right after your purpose. Here's another example: " XYZ rated favorably with participants in the following: range of services offered, technology, return on investment, customer service evaluation and cost savings."