I Benchmark, Therefore, I Am

You've gotten your responses. Now what? Compare them. Discard those that deviate too far from the mean. These can skew your report. In other words, get rid of the statistical outliers (and just plain liars).

Input your responses into a malleable computer program like Excel. This will allow you to format, calculate and graph answers simply. Raw data often isn't very exciting, but a graph is worth a thousand decimal points. Pie charts, histograms and trend lines open eyes.