I Benchmark, Therefore, I Am

Getting a Big Response

A slickly created, easy-to-answer benchmarking survey isn't enough to guarantee a good response—and a good response is needed. Too small of a sample won't carry enough weight with upper management.

So consider, what's in it for the survey respondents? How will they benefit? Offer to share the information you gather. Make it easy for other in-plant managers to convert the results of the benchmarking report for their own use. You've saved them from having to create their own.