HP Targets Multi-billion Dollar Graphics Arts Market with New Digital Printing Technologies

In addition, HP’s best-selling digital press, the HP Indigo press 5500, has been enhanced with options allowing greater productivity with an additional feeder, an in-line connection to the HP Indigo UV Coater and a kit for enabling printing on thicker media.

The leading digital label press, the HP Indigo press ws4500, is now offered with an EskoArtwork digital front-end to enhance both quality and productivity; in addition, the HP SmartStream Labels & Packaging Security Manager places unique identifying 2-D barcodes or color tiles on pharmaceutical labels to enable E-pedigree and track-and-trace.