HP Extends the Power of Print
HP kicked off its Print 2.0 marketing campaign in high style.
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Cheryl Adams
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The Print 2.0 kickoff also showcased the Indigo’s digital applications in the photography industry, where the near-silver halide quality of the press and HP’s liquid ElectroInk are establishing a high-end photo book market.
“From Postage Stamps to Building Wraps” was the theme of the Graphic Arts sector, and the variety of beautiful, digitally printed products lived up to the billing. With visually stunning stamps printed on an HP Indigo, creative building wraps produced on the new Scitex, and the new Designjet pumping out fine art posters and outdoor signs, there was certainly a lot of exciting things to see.IPG
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- Companies:
- Hewlett-Packard
Cheryl Adams
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