HP Extends the Power of Print

The Indigo took center stage in the Graphic Arts sector, demonstrating a variety of digital color printing solutions for emerging, fast-growth areas, such as books-on-demand, transpromotional and professional photo applications.

Print 2.0 highlighted HP Indigo as part of a new, emerging market for commerce in the form of transpromotional printing. This new application gives marketers the potential to outperform traditional direct mail response by combining data-driven, personalized marketing and promotional offers with must-read statement and billing documents. In conjunction with the event, HP announced its first full-scale customer application in this market—the production of 8 million monthly credit card transpromotional statements on six HP Indigo presses installed at direct-mail firm Oniya Shapira in Asseret, Israel.