HP Extends the Power of Print
HP kicked off its Print 2.0 marketing campaign in high style.
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Cheryl Adams
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However, the main attraction was inside: HP’s “Experience Center,” which resembled a Hollywood set, complete with a faux bedroom, living room, home office, business office, retail store, winery and board room—all staged with real furniture, live actors and every HP product imaginable. Each room featured “presenters,” who explained the various capabilities, usages and benefits of each product or system of products. They performed demonstrations that brought HP’s Print 2.0 vision to life in the home, office, business and retail environments.
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- Companies:
- Hewlett-Packard
Cheryl Adams
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