HP Extends the Power of Print
HP kicked off its Print 2.0 marketing campaign in high style.
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Cheryl Adams
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HEWLETT-PACKARD launched its $300 million worldwide marketing campaign in style. More than 700 guests joined 100 HP employees on the 52nd floor of 7 World Trade Center in New York recently to hear about “Print 2.0: Extending the Power of Print.”
Out of the massive wall-to-wall windows, attendees (in-plants, commercial printers, commercial businesses, even some Fortune 500 companies) could see the Statue of Liberty, Ellis Island, the Empire State Building, the Brooklyn Bridge and more.
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- Hewlett-Packard
Cheryl Adams
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